When you capture attention on social media, you capture more email subscribers, prospects, and revenue.
The opportunities are endless. The key is to snag the attention of your readers. Make noise. It gives your writing more firepower.
How do you do that?
You create hooks in your writing.
LinkedIn Hooks
Justin Welsh is a good example of hooks on LinkedIn.
He’s hooking you with his experiences. He’s telling you something that happened to him as an employee. Then he immediately dives into the bullet points.
You’re drawn in because it’s easy to consume content. He’s sharing his experience. And it focuses on one idea (his raises).
Sahil Bloom is another top voice on LinkedIn. He writes hooks that compel people to read.
In this example, he’s teaching you something. He’s not sharing his experience. Instead, he’s teaching you something based on something he’s learned.
Twitter Hooks
David Perell is excellent at creating hooks in his writing.
In this tweet, he’s a reporter (showing you something he found and reporting on it). It’s succinct and draws you in with an “all-time exchange,” making you wonder what this exchange was.
Katelyn Bourgoin has over 100k followers. She’s an expert at creating noise on Twitter.
In the tweet below, she talks about her achievements. She breaks down how she reached that point in her business.
Study Different Hooks and Copywriting
Copywriting compels people to take action.
The better your hooks, the more likely your readers will keep reading. They are more likely to take action.
There are different ways to create hooks:
- Polarizing opinion
- Relatable backstory
- Personal achievement
- Personal discovery
- Unique experience
- Something learned
These are just some ways to create attention on Twitter and LinkedIn. You also need to make sure the rest of your posts or tweets are skimmable.
The more you practice your hooks (and copywriting), the more you’ll learn what resonates with your audience.
You’ll learn what compels your audience to keep reading.